How long have I been solving problems like yours?
I build sales engines. Not decoration.
I build sales engines. Not decoration.
If a design looks good but doesn't make you money, it failed. Simple as that.
Why? Because every decision I make starts with one question: does this help the user act? I test that against real behavior data, not guesses. My redesigns average a 35% lift in conversion, because the data tells me what's actually broken before I touch a single pixel.
I take your chaotic ideas and turn them into that clean, "Linear-style" experience that makes people say, "I need this."
If a design looks good but doesn't make you money, it failed. Simple as that.
Why? Because every decision I make starts with one question: does this help the user act? I test that against real behavior data, not guesses. My redesigns average a 35% lift in conversion, because the data tells me what's actually broken before I touch a single pixel.
I take your chaotic ideas and turn them into that clean, "Linear-style" experience that makes people say, "I need this."
My Work Process
01
02
03
04
Discovery
Discovery
Finding Where Users Get Stuck
Finding Where Users Get Stuck
I look at how the product works today, and where people drop off or get confused. Then I match what users actually need with what the business wants, so the fix works for both sides, not just one.
I look at how the product works today, and where people drop off or get confused. Then I match what users actually need with what the business wants, so the fix works for both sides, not just one.
Strategy
Strategy
Mapping Flows That Convert
Mapping Flows That Convert
I study who the users are and what the data says about how they behave. Then I map the simplest path from landing on the page to taking action. A confusing flow loses customers no matter how good the design looks.
I study who the users are and what the data says about how they behave. Then I map the simplest path from landing on the page to taking action. A confusing flow loses customers no matter how good the design looks.
Design
Design
Building Systems, Not One-Off Screens
Building Systems, Not One-Off Screens
I build component libraries once, then reuse them everywhere, so every product looks and feels like one family. This is the same approach behind the WPMN Atomic Design System, 120+ components, which cut our design-to-development time in half.
I build component libraries once, then reuse them everywhere, so every product looks and feels like one family. This is the same approach behind the WPMN Atomic Design System, 120+ components, which cut our design-to-development time in half.
Development
Development
A Handoff Developers Actually Like
A Handoff Developers Actually Like
I understand HTML and CSS well enough to translate my own design system into real code, not just hand off a Figma file and hope for the best. That means fewer back-and-forth questions and a build that actually matches the design.
I understand HTML and CSS well enough to translate my own design system into real code, not just hand off a Figma file and hope for the best. That means fewer back-and-forth questions and a build that actually matches the design.
Awards & Recognition
A journey defined by technical contribution, community leadership, and a commitment to excellence in digital product design.
Rising UI Designer
Recognized by WPManageNinja for exceptional growth and high-impact contributions to product UI and conversion-focused design.
WC Sylhet 2023 Organizer
Spearheaded the design and organization of WordCamp Sylhet 2023, fostering a collaborative environment for the global WordPress community.
WC Sylhet 2024 Organizer
Continued leadership in the WordPress community, driving the successful execution and brand identity of WordCamp Sylhet 2024.
Noteworthy Contributor
Honored for significant, ongoing contributions to WordPress Core, directly influencing the evolution of product UI and design systems.
Awards & Recognition
A journey defined by technical contribution, community leadership, and a commitment to excellence in digital product design.
Rising UI Designer
Recognized by WPManageNinja for exceptional growth and high-impact contributions to product UI and conversion-focused design.
WC Sylhet 2023 Organizer
Spearheaded the design and organization of WordCamp Sylhet 2023, fostering a collaborative environment for the global WordPress community.
WC Sylhet 2024 Organizer
Continued leadership in the WordPress community, driving the successful execution and brand identity of WordCamp Sylhet 2024.
Noteworthy Contributor
Honored for significant, ongoing contributions to WordPress Core, directly influencing the evolution of product UI and design systems.
Awards & Recognition
A journey defined by technical contribution, community leadership, and a commitment to excellence in digital product design.
Rising UI Designer
Recognized by WPManageNinja for exceptional growth and high-impact contributions to product UI and conversion-focused design.
WC Sylhet 2023 Organizer
Spearheaded the design and organization of WordCamp Sylhet 2023, fostering a collaborative environment for the global WordPress community.
WC Sylhet 2024 Organizer
Continued leadership in the WordPress community, driving the successful execution and brand identity of WordCamp Sylhet 2024.
Noteworthy Contributor
Honored for significant, ongoing contributions to WordPress Core, directly influencing the evolution of product UI and design systems.
How I Got Here
2014
I touched Photoshop and Illustrator for the first time. I didn't even know "design" was a real job yet.
2015
I failed a board exam. People teased me for it, a lot, and it hurt. But that failure gave me something I still use today: I stopped being afraid of messing up in public. That's my superpower now.
I started in a print shop for a year, learning the basics. Then three years at a digital marketing agency, learning fast. Then I took a pay cut to join a second agency for a year and a half, because they taught me more than the last one paid me. I choose knowledge over money, every time.
That decision led me into software, first as a graphic designer, then as a UI designer. A year later, WPManageNinja gave me the Rising UI Designer Award.
I never finished my Business Administration degree. Covid hit halfway through, and life happened. I'm not going to pretend otherwise. Everything else on this page, I built without a finished degree, just by doing the work and refusing to quit.
How I Got Here
2014
I touched Photoshop and Illustrator for the first time. I didn't even know "design" was a real job yet.
2015
I failed a board exam. People teased me for it, a lot, and it hurt. But that failure gave me something I still use today: I stopped being afraid of messing up in public. That's my superpower now.
I started in a print shop for a year, learning the basics. Then three years at a digital marketing agency, learning fast. Then I took a pay cut to join a second agency for a year and a half, because they taught me more than the last one paid me. I choose knowledge over money, every time.
That decision led me into software, first as a graphic designer, then as a UI designer. A year later, WPManageNinja gave me the Rising UI Designer Award.
I never finished my Business Administration degree. Covid hit halfway through, and life happened. I'm not going to pretend otherwise. Everything else on this page, I built without a finished degree, just by doing the work and refusing to quit.
WORKED ON
For the last 5 years, I've designed across WPManageNinja's WordPress product suite, 14 products used by real businesses every day. My job is turning messy requirements into interfaces that are easy to use and easy to build, without losing consistency across the whole suite.
WORKED ON
For the last 5 years, I've designed across WPManageNinja's WordPress product suite, 14 products used by real businesses every day. My job is turning messy requirements into interfaces that are easy to use and easy to build, without losing consistency across the whole suite.
WORKED ON
For the last 5 years, I've designed across WPManageNinja's WordPress product suite, 14 products used by real businesses every day. My job is turning messy requirements into interfaces that are easy to use and easy to build, without losing consistency across the whole suite.
Let’s Build
Something Meaningful
Need a marketing site that actually converts, a design system that scales, or just someone who can turn your idea into something people want to use?
Let’s Build
Something Meaningful
Need a marketing site that actually converts, a design system that scales, or just someone who can turn your idea into something people want to use?
Let’s Build
Something Meaningful
Need a marketing site that actually converts, a design system that scales, or just someone who can turn your idea into something people want to use?
Let’s Build
Something Meaningful
Need a marketing site that actually converts, a design system that scales, or just someone who can turn your idea into something people want to use?
Let’s Build
Something Meaningful
Whether you need a high-converting marketing site, a scalable design system, or a creative partner to help your team sell more products. I’m ready to collaborate on your next big launch.